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DIRECTV: NEON CARNIVAL 2022

CREATING A CULTURAL METAVERSE WITH WHALAR AND DIRECTV

Coming out of the gates strong post-pandemic DIRECTV invested in a futuristic multiverse-inspired space to host select creators at one of Coachella's most popular after parties Neon Carnival. Positioned at the entrance of the event grounds, The DIRECTV 'Neon Jungle' marked the beginning of a sensorial journey through lush foliage into a branded spaceship portal inspired by Hype William's genius 90's music video aesthetic. Guests then flowed into a spectacular branded geodesic dome for a dazzling projection-mapped visual show overhead and fun cocktails served in glowing spheres. For Neon Carnival's VIP guests, we created a spacious exclusive retro-futuristic lounge inspired by Star Wars cantinas featuring hand textured walls, a dramatic glowing ceiling lit in the DIRECTV brand hues and 2 large-scale branded signs for eye-catching content capture. A branded carnival ride rounded out DIRECTV's dominant presence at the event, and a high performing campaign across socials.

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