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BUZZFEED x MACY’S: GOODFUL LAUNCH
LAUNCHING A HEALTH AND WELLNESS BRAND WITH MACY’S AND BUZZFEED
We turned a portion of Macy’s Herald Square store into a wellness oasis presenting the portfolio of products. Shoppers were invited to experience a guided, 3-minute meditation and take home tips for how they can continue their practice. An aromatherapy station offered consultation on aroma formulations and mixtures. Guests were also invited to create their own tea blends, receive on-the-spot mindfulness horoscopes, and breathe in fresh air through a pure air demo, all while interacting with and learning about Goodful.
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