We designed and built a touring lounge activation to withstand travelling to nine music festivals, including Stagecoach, Bottlerock, Firefly and Austin City Limits. At each stop, festival-goers were transported to a lush and vibrant space, featuring a tropical ceiling of hanging fruits and florals, immersive infinity mirror installations, and multiple Bai sampling opportunities. The “Infinite Elsewhere,” a mirrored room, allowed guests to enter through a curtain of colorblocked Bai bottles and experience a reflective world of color. The “Upside Down,” a human-scaled kaleidoscope, presented guests with a 360° multidimensional world. All perfect for selfies.