We conceptualized and built a “pup-up!” For five days the space featured seven dog-friendly stations, including a ball pit, a green screen photo op, dog collar crafting stations, a step and repeat featuring Petco’s artificial ingredient-free nutrition brands, styling workshop classes, a Petco Foundation snuggle lounge and downward dog yoga...in the most literal sense. To further our impact, we likewise partnered with local NPOs Muddy Paws Rescue, Louie’s Legacy Animal Rescue, and Long Island Bulldog Rescue.