
CHASE, BUZZFEED, NEW YORK KNICKS: THE PIZZA JOINT
DRIVING CARD HOLDER LOYALTY WITH CHASE, THE KNICKS, AND BUZZFEED
We created The Pizza Joint, combining the things that make New York iconic - pizza, Hip Hop and the Knicks - into one authentic, 15-day pop-up on the Lower East Side. Beyond serving pizza every day, The Pizza Joint offered perks for Chase cardholders including buy one, get one free pizza slices, priority reservations, free Pepsi products, and limited edition swag. The pop-up hosted special events geared toward Knicks fans and BuzzFeed’s audience, presenting performances by Wu Tang’s Raekwon, RUN DMC and Leikeli47, Knicks Show and Tell with Entourage’s Jerry Ferrara (aka Turtle), Knicks Speed Dating, and fan gear bedazzling classes.




